Stop chasing money you've already earned.

Your client saves their card when they accept your proposal. Every invoice after that pays itself on the day it's due.

Start your 30 days free

Free for 30 days. Cancel any time.

  • Unlimited clients
  • Card and bank payments
  • Xero sync
  • Works with Claude
  • Made in Australia

Which agency are you?

The difference is whether the money side of the business runs itself.

Agencies without Propel:

  • Cashflow is a guess until the money lands in the account
  • Invoice, wait, follow up, wait, follow up again
  • The numbers live across three tools and a spreadsheet

Agencies on Propel:

  • A calendar showing what's coming in and the exact day it lands
  • Their card is saved when they sign, and every invoice charges itself
  • All of it on one screen, updating as you get paid

Proposal to payment, without the chasing

Here's what happens after you send a proposal.

  1. 01

    It looks like a real business sent it

    Tiered options with your pricing, and an expiry so the proposal can't sit open for six weeks while they think about it.

    Propel proposals list showing accepted, draft and lost proposals with values.
  2. 02

    They can't accept without saving a card

    To accept, your client saves a card or bank account, so you get their signature and their payment details together.

    A Propel proposal on its Payment step, with Payment Details marked Required and an add payment method dialog open over it. The step rail shows Payment sitting before Accept.
  3. 03

    Every invoice charges itself on the due date

    Propel issues the invoice and charges the saved method automatically. You find out you've been paid from a notification.

    Propel collections view showing paid invoices charged to saved cards.
  4. 04

    You can see money before it lands

    A calendar of exactly what's coming in and when, so you can budget against a date.

    Propel billing calendar for a month, with each invoice marked paid, scheduled or overdue, and totals for revenue, scheduled, overdue and paid.
See more features

What you spent on ads, next to what you got paid

See what each client cost to win and what they've paid you since.

Cost per lead. Cost per booked call. Cost per proposal sent. Cost per client acquired. Monthly churn. Average client value. Retention cohorts. Revenue by service.

Meta ad spend pulls in automatically. The revenue side comes from payments you've collected.

What you spent, against what you collected
The Propel dashboard: a revenue chart with recurring, project, payments and Meta series, a Meta panel showing ad spend, leads and cost per lead, a performance panel showing client acquisition cost and payments ROAS, plus outstanding invoices and pipeline.
Clients and churn, month by month
Propel's clients and churn chart, stacking new, returned, existing and churned clients for each month of the year.
What an average client is worth
Propel's client value chart plotting average and median client value across the year.
How long clients stay
Propel's client retention cohort grid, each row a signup month and each column the months since, with the percentage still active in each cell.
Which services make the money
Propel's service revenue chart, stacking projected yearly revenue by service: monthly retainer, website development, brand identity, SEO strategy and social media management.
Propel + AI

Or just ask.

Connect Propel to Claude and ask about your pipeline, cashflow and clients in plain English. It can also draft and send proposals and ask a client to save their card.

  • Answers come from your live Propel data
  • Create clients, proposals and billing from one chat
  • Respects each teammate's role and permissions
  • Two-minute setup with no code or API keys
See what it can do
AI assistant Connected to Propel

Which invoices are overdue right now?

Propel · search_invoices · search_payments

Two are overdue, A$6,380 in total. Harbour & Co owes A$4,180 on INV-0212, due 9 days ago: their card was declined, so it's worth a call. Northside Physio owes A$2,200 on INV-0207, due 3 days ago, and it's set to retry tomorrow.

Make a proposal for Bayside Dental from our SEO retainer template and send it to them.

Propel · search_clients · create_proposal · send_proposal

Done. I created proposal #1042 for Bayside Dental from the SEO Retainer template (A$2,400 a month) and sent it to Sarah Mitchell. She'll save a payment method when she accepts, and the first invoice will charge automatically.

Cormac Gray, co-founder of Propel.

Built by someone who ran an agency

Propel was built by Cormac Gray, who ran and sold his own agency, DUNK, then spent years inside other agency owners' businesses through The Agency Mentor. It's built around the billing problems he saw in both.

Cormac Gray

Co-founder, Propel

Start your 30 days free

One plan, everything included

Every feature on every account. Cancel any time.

Professional
30 days free
then $179 / month
  • Unlimited clients and unlimited proposals
  • Automatic invoicing and card charging
  • Card and bank payment methods
  • Meta ad spend next to the money you collected
  • Churn, client value and how long clients stay
  • Xero sync, integrations and team access
  • Competitive fees, published in full
Start your 30 days free

You're not charged until day 30, and you can cancel any time before then.

Before you sign up

The questions that come up most.

How does Propel charge my clients?#
When a client accepts your proposal they save a payment method (card or bank) against their account. Propel automatically charges that saved method on every invoice you issue, on the date the invoice falls due.
Which countries do you support?#
Australia, New Zealand, and the United States. Sign up from any of those and Propel will set you up with Stripe in your local currency.
Can I charge clients by direct debit?#
Yes, but not on day one. Stripe applies stricter underwriting to bank debits than to card payments, so you'll need a track record of successful card charges through Propel before direct debit becomes available on your account. Once that history exists, you can switch any client across.
When will I get my payouts?#
Payouts are handled by Stripe and land in your nominated bank account within two business days of a successful charge. New accounts have a mandatory 7–14 day verification period before the first payout is released. Every payout and the charges it covers are visible in your dashboard.
Where is my data stored, and is it secure?#
Customer and proposal data is stored on enterprise cloud infrastructure in Australia. Payment details never touch Propel servers. They're tokenised with Stripe, who hold the relevant PCI-DSS compliance.
Can I use Propel with Claude or other AI assistants?#
Yes. Claude can read your proposals, invoices, payments and revenue, and act on them: create a client, send a proposal, request a card or set up billing. Setup takes two minutes and needs no code. See how it works.
Read all 14 questions

Thirty days is enough to watch a full month of invoices pay themselves

Start your 30 days free

Cancel any time. No lock-in contract.